One festival. Three experiences.A new era begins.
K-ERA Fest brings Korean culture, commerce, beauty, food, fitness and entertainment to Seattle for three unforgettable days — a 5K, a convention, and a headline concert under one banner.
Countdown to opening night
- Festival dates
- Oct 23–25, 2026
- Host city
- Seattle, WA
- Concert
- Sun · 7:00 PM
The place where Korean brands meet America — and America meets Korean culture.
Seattle is the gateway. In its inaugural year, K-ERA Fest parks K-beauty, K-food, fashion, wellness and entertainment right in the front yard of U.S. retail — where fans, creators and C-level buyers all walk through the same doors.
It's a consumer festival and a commerce engine in one: three days, three flagship experiences, one new era for Korean brands entering the American market.
3
days · one festival week
20,000+
projected convention attendees
17,000
concert seats · Climate Pledge Arena
30+
retail buyer organizations engaged
Figures reflect organizer capacity targets and projections for the inaugural year.
Three ways to be part of it.
Do one. Do all three. Bundles unlock the full K-ERA weekend at the best price.
K-ERA 5K Run / Walk
An influencer-led 5K through Seattle's waterfront — hydration stations, K-snacks, DJs and a finish-line festival.
8,000
runner capacity
K-ERA Convention
A commerce engine, not an expo floor. K-beauty, K-food, live-commerce stages, creator studios and private buyer meeting rooms.
20,000+
projected attendees
K-ERA Concert
The week's media peak at Climate Pledge Arena — a headline K-pop lineup that makes Seattle the center of K-culture.
17,000
arena seats
Three days. One festival week.
- Day 0Fri · Oct 23
VIP Pre-Party
Private — by invitation
C-level buyers, press and select creators preview the week off the record.
- Day 1Sat · Oct 24
5K Run + Convention
Waterfront → Bell Harbor Conference Center
The 5K Run/Walk kicks off Saturday morning, then convention day one — live-commerce stages, creator studios and 1:1 buyer ↔ brand sessions.
- Day 2Sun · Oct 25
Convention + Concert
Bell Harbor → Climate Pledge Arena
Final convention day, capped by the headline concert Sunday night at 7:00 PM.
Where brands, sponsors and buyers do deals.
K-ERA Fest is a consumer festival on the surface and a B2B commerce platform underneath. Choose your lane.
Put your brand on America's shelves
Book a booth at Bell Harbor, run live-commerce, and meet 30+ retail buyer organizations in private meeting rooms.
Apply for a booth→Enter at the founding rate
Co-present the year's marquee K-pop moment with founding-partner rights across K-ERA's five-city U.S. platform.
Become a sponsor→Discover what's next from Korea
Hosted-buyer access, 1:1 brand meetings and curated tastings — before these products hit the U.S. market.
Register as a buyer→Partner with the inaugural year.
Five tiers, from founding Title partner to community supporter. Founding rates are locked only in Seattle 2026.
- Title$500K+Event naming rights · concert main-stage branding · 2× 30-sec concert ads · Day 1 opening keynote · founding-partner status · 5-year category exclusivity
- Platinum$200–300KSplit-category exclusivity · co-host rights · 1 panel + keynote · 10 backstage passes · TikTok in-app promotion · premium brand zone
- Gold$90–150KStandard category exposure · standard booth · 5K finish-line exposure · 1 celebrity appearance · 25 VIP passes · 5 co-branded social posts
- Silver$50–80KBasic brand exposure · 8×8 booth · entry passes · 10 VIP passes · gift-kit insert · floor-guide listing
- Community$10–25KLogo placement · floor-guide listing · stage mention · gift-kit option · reception invite
- Strategic / In-kindIn-kind valueMedia · tech · logistics · hospitality · airline · government partners — scope defined together
Full benefits matrix — booth size, concert access, digital and founding-partner rights — provided in the Investment Memo on request.
The lineup is being locked.
Headliners and special guests are confirmed under NDA. Join the list to hear each announcement first.
Headliner
Coming Soon
Special Guest
Coming Soon
K-Creator
Coming Soon
Celebrity Chef
Coming Soon
K-Beauty Icon
Coming Soon
DJ Set
Coming Soon
Special rates for festival week.
Official hotel blocks, airline discounts and shuttle service across the K-ERA venue triangle. Use your K-ERA promo codes to book — released as partners are confirmed.
Official Hotel
Waterfront blocks
Code coming soon
Airline Partner
Discounted fares
Code coming soon
Venue Shuttle
8-min headways
Complimentary
Seattle Guide
Dining & districts
Explore
Be there when the era begins.
Seattle · October 23–25, 2026. Tickets, booths and partnerships for the inaugural year are moving now.