Sponsor the inaugural year.
Six partnership tiers with founding-partner rights across K-ERA's five-city U.S. platform — locked only in Seattle 2026.
One festival. Three audiences. Five cities.
K-ERA FEST is the U.S. buyer-access platform for Korean consumer brands — a 5K, a convention and a headline concert across one October weekend in Seattle, then a five-city national rollout. The inaugural year is the only time to lock founding-partner status and category exclusivity at the ground-floor rate.
20,000+
projected convention attendees
17,000
concert seats · Climate Pledge Arena
30+
retail buyer organizations engaged
3 days
5K · Convention · Concert
Choose your level.
Six ways to partner, from title rights to in-kind. Availability and category exclusivity are confirmed after a short review — Title & Platinum category exclusivity closes August 1, 2026.
Title
$500K+
Name the festival.
- Event naming rights
- concert main-stage branding
- 2× 30-sec concert ads
- Day 1 opening keynote
- founding-partner status
- 5-year category exclusivity
Platinum
$200–300K
- Split-category exclusivity
- co-host rights
- 1 panel + keynote
- 10 backstage passes
- TikTok in-app promotion
- premium brand zone
Gold
$90–150K
- Standard category exposure
- standard booth
- 5K finish-line exposure
- 1 celebrity appearance
- 25 VIP passes
- 5 co-branded social posts
Silver
$50–80K
- Basic brand exposure
- 8×8 booth
- entry passes
- 10 VIP passes
- gift-kit insert
- floor-guide listing
Community
$10–25K
- Logo placement
- floor-guide listing
- stage mention
- gift-kit option
- reception invite
Strategic / In-kind
In-kind value
- Media
- tech
- logistics
- hospitality
- airline
- government partners — scope defined together
Investment ranges are from the official 2026 Sponsorship Package and are confirmed per partner. Benefits vary by category and availability.
Where your brand shows up.
Sponsorships attach to real moments across the festival week — on stage, on the show floor, at the finish line and in the arena.
Concert main stage
Climate Pledge Arena — the week's media peak. Naming, screen branding and 30-second spots.
Convention floor
Bell Harbor — live-commerce stages, creator studios and premium brand zones.
K-Beauty pavilion
The beauty showcase floor — sampling, demos and the makeup-show stage.
K-Food hall
Tastings, chef showcases and cooking performances across the food program.
5K finish-line festival
The Saturday waterfront run — hydration stations, DJs and finish-line branding.
VIP & hospitality
The VIP lounge, gifting suite and pre-party — access to the delegation and buyers.
Build a partnership that fits.
Media, technology, logistics, hospitality, airline and government partners power the festival in-kind. Prefer a bespoke activation — a branded lounge, a stage moment, a co-created experience? We'll scope it together.
Founding-partner rates end with Seattle.
Enter K-ERA's five-city U.S. platform at the founding rate — only in the inaugural year. Tell us your goals and we'll send the full sponsorship deck, typically within 3 business days.
In good company.
The brands, venues and institutions powering the inaugural K-ERA FEST — from global consumer brands to Seattle's civic and hospitality partners.
Partner logos shown in a unified treatment. Roster in formation for the inaugural year.