Where Korean brands meet America.
A three-day commerce engine wrapped in cultural firepower — the biggest Pacific Northwest Korean cultural-commerce platform, built in Seattle for its inaugural year.
Three days. Three audiences. One reason.
Every other US K-Culture event is a marketing moment. K-ERA FEST is a commerce moment — buyers in the room, deals on the floor, distribution decided that week.
Where Korean brands stop being imported and start being bought.
A $25B+ US category — with no infrastructure to land in.
The market exists. The cultural pull exists. What's missing is the infrastructure that converts cultural attention into shelf placement.
$25B+
US K-category — beauty, food, lifestyle & consumer tech
#1
Imported beauty origin — overtook France in 2024
+21%
K-food YoY growth to the US ($1.59B, 2024)
225M+
Global K-fandom — a pre-built consumer audience
30+
Brand HQs within 30 miles of Seattle
$650B+
PNW consumer market — 10M+ within a 4-hour drive
Market figures (2024): KOTRA · KITA · MAFRA · Korea Foundation · Fortune 500 · BEA.
Geography as a strength.
Five strategic reasons K-ERA FEST is built in the Pacific Northwest.
30+ brand HQs
Mass-market, premium, e-commerce, grocery and tech headquarters within 30 miles.
Bypass NY · LA
The coasts are saturated. Seattle is the differentiated hub for a Korean-brand platform.
10M+ PNW catchment
Vancouver · Portland · Boise · Spokane converge within a four-hour drive.
#1 US K-Pop demand
Fastest sell-out speed and highest seat occupancy — a priority tour city.
Civic & institutional support
City and port engagement opens buyer conversations private events can't.
Four acts. One weekend.
Engineered as a single funnel — from a private buyer dinner to the convention floor to a mass-audience concert moment.
VIP Pre-Party
US retail C-level buyers, global K-creators and celebrity chefs gather the night before. The room that sets the tempo — and quietly closes the first letters of intent.
The Commerce Floor
Not an expo — an influencer commerce playground. B2B buyer rooms, live commerce, a creator studio and a conversion stage, all under one roof.
K-Beauty 5K Run
A K-Beauty × K-Food activation 5K through downtown Seattle — branded gantry, sponsor-stocked runner kits and a captive 8,000-runner audience. Operated with Seafair.
K-Pop Concert
17,000 seats and the apex of the global media cycle — a top-tier K-Pop headliner and full lineup. Lineup announced soon.
The numbers behind the weekend.
Pulled from a conservative Year-1 model across the three experiences.
17,000
concert audience · Climate Pledge Arena
20,000+
convention attendees · Bell Harbor
8,000
5K run participants
500M+
global social impressions
200M+
global fandom reach
$10–15M
direct visitor spend
Where Korean brands meet America.
Exhibit, sponsor or partner with the inaugural K-ERA FEST — and help build the U.S. platform for Korean consumer brands.