A commerce engine at Bell Harbor — K-beauty, K-food, live-commerce stages, creator studios and private buyer meeting rooms, headlined by a cross-industry delegation of global icons, chefs and creators.
K-ERA FEST 2026 assembles a rare, cross-industry delegation — global fashion and beauty icons, celebrity chefs, visionary founders, top creators and luxury executives — on one stage in Seattle. Each was selected for international recognition, verified audience reach and cultural credibility across beauty, food, fashion, hospitality and luxury.
9
Featured leaders
13M+
Combined reach
7
Industries
6
Global markets
2
Michelin restaurants
Fashion & BeautyModel · Fashion Personality · Founder, IRENEISGOOD
Panelist
A Seattle-raised Korean-American model and creative director — dubbed fashion's "It Girl" by WWD and a Vogue ambassador of the Korean fashion scene. She has walked for Chanel, Ferragamo and Mulberry, became Estée Lauder's first K-fashion Global Beauty Contributor, and founded the IRENEISGOOD LABEL.
A Seattle-raised global fashion icon — Korean-American cultural crossover, coming home.
BeautyCelebrity Makeup Artist · Founder, JUNGSAEMMOOL Beauty
Makeup Show & Panelist
Korea's most influential celebrity makeup artist since 1991 and the creative force behind the modern K-beauty "glow." Founder of the JUNGSAEMMOOL Academy and Beauty — a brand arriving in the U.S. with a 2026 Sephora debut across 34 stores.
The godmother of the K-beauty aesthetic, arriving amid her brand's American breakout.
Food & Brand StrategyBrand Strategist · Creative Leader Behind Bibigo
Panelist
Korea's most celebrated food-and-lifestyle brand strategist and the key creative leader behind Bibigo — the brand that carried Korean food worldwide. Across a 30-year career she has built some 200 brands and the Michelin two-star Gotgan, and authored the bestselling Laws of Branding.
The most credible architect of K-food's global rise a festival can put on stage.
Creator · Food & LifestyleGlobal Beauty, Food & Lifestyle Creator
Panelist
A Korean-Australian creator whose food, travel and cultural-identity content has built 6.5M+ followers with some of the highest engagement in the APAC creator economy — and a 2025 TikTok Awards Australia Creator of the Year finalist.
One of the highest-engagement Korean creators in the APAC economy.
Creator · Culture & EducationBilingual Creator · Author · Educator
Panelist
Seoul-based bilingual creator Hwang Yu-jin teaches the "hip English" global Gen Z actually uses. A published author and Meta Korea Creator Spotlight honoree, her content is a natural bridge between K-culture and English-speaking audiences.
A natural bilingual bridge for live Korea–U.S. cultural moments.
Creator · K-CultureGlobal Creator · K-Culture Ambassador
Panelist
Chris Hambarsoomian — the Australian creator who turned fluent Korean, honed through a Seoul National University degree, into one of K-content's most beloved crossover acts. His challenge and K-food videos draw 1M+ TikTok followers, and he served as a global influencer for the APEC 2025 Gyeongju campaign.
K-content's most beloved crossover creator.
Artist & FounderVocalist, Urban Zakapa · Founder & CEO, Virtual Company
Gala Sponsor & Speaker
The velvet-voiced vocalist of Urban Zakapa (어반자카파) — the R&B and ballad trio behind more than a decade of Korean modern classics since their 2009 debut. Beyond the stage, he has become one of K-pop's most prolific founder-artists: founder and CEO of Virtual Company (버추어컴퍼니), a brand-incubation and licensing house behind a run of consumer brands, from the viral "Beurre" butter beer and BOULANGERIE BEURRE to a kimchi label and buzzy dining concepts in Seoul's Seongsu district.
A hit-making vocalist turned serial consumer-brand builder — where K-music meets K-commerce.
ChefCelebrity Chef · TV Personality · Chef-Owner, Mukjung
Cooking Performance
An LA-born, Seoul-made celebrity chef — a MasterChef Korea semifinalist and a Black Spoon chef on Netflix's Culinary Class Wars. His Michelin Guide-listed Seoul restaurant Mukjung reimagines Korean fermentation through a fusion lens.
Netflix-famous Korean fusion — Michelin Guide-listed.
HospitalityCEO, SG Dinehill · Samwon Garden
Gala Sponsor
The second-generation leader of Samwon Garden — the legendary Gangnam Korean BBQ institution founded in 1976 and listed in the Michelin Guide Seoul. An NYU hospitality graduate, he founded premium dining group SG Dinehill and carried Korea's galbi heritage abroad, from Jakarta to Manhattan.
Custodian of a 50-year, Michelin-listed K-BBQ legacy.
Luxury & BusinessCEO, Baccarat Korea (ADV Korea)
Gala Sponsor & Speaker
The executive who brought French crystal maison Baccarat to Korea — securing exclusive distribution in 2015, opening Asia's first Maison Baccarat in Seoul, and unveiling Baccarat Bar Seoul in 2025. He chairs the Korean luxury-brand consortium "The Club."
Ultra-premium positioning for VIP and corporate partners.
Follower and subscriber figures are approximate and reflect publicly available information as of July 31, 2026; platform audiences may overlap and should not be read as unique reach.
The full convention program — panel schedule, chef showcases and stage times — is being finalized and will be published here.
Convention passes include the exhibition floor, live-commerce stages and panel programming with the 2026 delegation.
